Why Sanity Wins Over Traditional CMSes

Most of your clients are likely used to more traditional ways of working with content. Here are some tips on how to convince them to go with structured content.

Let’s say you’re convinced that you want to use Sanity.io for your client’s project because you enjoy the developer experience. That’s not always easy to communicate to clients, and great developer experience isn’t always their primary, or only, concern (and rightly so). Most of your clients are likely used to more traditional ways of working with content for their website and digital services. It’s not always easy to convince them of a different approach, especially if they aren’t familiar with it, or if they have had past bad experiences with similar services.